6 Steps to Making Signs the Office Will Love

Look. Making great signs is an art. It’s not something you learn to do overnight. Learning Adobe InDesign or Illustrator, studying color theory, understanding typography — with signage isn’t easy. Now, there aren’t hard and fast rules when it comes to art, but there are definitely signs that function better than others. Here are our pro-tips.

  1. Keep it simple. This is the rule that all others are built off of. People want to look at signs and instantly know what they’re looking at.
  2. Keep it big and bold. If a sign is neat and clean, then it isn’t disorienting. No one during the workday is going to stop and read a sign unless they’re hooked, so make sure they can read it as they walk past.
  3. Minimal colors. Too many colors is distracting. Pick two or three that either contrast or complement (pick a side) and make the most contrasting color your text.
  4. Make your fonts legible. Don’t use cursive, don’t use Edwardian Script, and don’t use Wingdings. They’re difficult to interpret. Pick something clear (probably sans serif) like Avenir or Helvetica.offi
  5. Speak to your crowd. Make sure your voice reflects your company, sure, but make sure you’re also addressing your audience. If the text and images aren’t memorable — or even pertinent — to your crowd, then you need a new sign.
  6. Avoid fine print. Nobody reads that shit anyway.

Did you catch all of that? Are there signs around the office that you’re already thinking need a revamp? Again, this isn’t a silver bullet to making great signage, but it is a start. Signage is one of the most obvious and translatable ways of understanding a company’s culture, so don’t shirk it off.

 

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