7 Writing Tips to Make Your Business Pop

It can be a tricky situation when you have to write emails to the team. Particularly when those emails are asking the team to change their behavior or do something they haven’t been doing. Some companies have no problem barking what people can’t do, but those are the companies that can have a flawed culture. Here are some quick tips for writing to your company en masse.

  1. Rarely say don’t. Saying don’t or you can’t is your ace in the hole. Find ways to avoid saying don’t. Instead of saying, “Don’t eat here,” say, “Please eat elsewhere.” That way when you finally have to say “don’t,” your team will notice.
  2. Make the email conversational. If it doesn’t sound like you’re talking to a person, then people won’t listen. Team members should feel like they’re gabbing with you over a pint, not like they’re reading the instructions to their automobile.
  3. Make jokes. If you can’t make jokes, hire some film-school-dropout interns who are funny. Every company needs comedy.
  4. Know your audience. Don’t use facilities jargon on people who don’t know what facilities are. Just because you know what HVAC is doesn’t mean other people do. You see “Heating Ventilation Air Conditioning,” but Rick in accounting sees “Heavy Ventriloquist Actor Croaks.”
  5. Check your grammar and spelling. Nothing eliminates your credibility faster than using the wrong their and a disagreeing verb. If you don’t know grammar, hire an English major. They need jobs.
  6. Hit all of your points. Don’t leave out anything essential. Make sure your writing says exactly what you need it to.
  7. Enjoy what you’re writing. If you’d be bored or miserable editing it for mistakes, then other people are going to go into comas when they read it.
  8. Who/What/When/Where. We get so many emails every day. Sometimes you’re too busy to read all of them, but you need to know what’s up at a glance. For this reason, it’s a wise idea to bullet out the “Who, What, When, and Where” for any email you send out. Who is this going to affect? What is happening? What time and in what building? You know the drill.


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